DER optimization becomes important when a site has onsite assets that can change the economics of DSM and demand response participation. Batteries, backup generation, and flexible controls can support peak shaving, event response, and operational resilience.
In Michigan, the value comes from aligning the asset’s operating priorities with the market and tariff realities the facility faces. A battery installed for resilience can also reduce peak exposure if dispatch rules are set correctly. It can support demand response events when program fit is confirmed and when dispatch does not conflict with critical load coverage. DER optimization requires discipline. The facility needs clear priorities, clear limits, and a dispatch plan that respects maintenance, warranty terms, and reliability requirements. Procurement leaders should focus on value stacking only after execution basics are stable. A site that cannot reliably execute a simple DSM playbook will struggle to capture additional value from a more complex asset strategy.
Rodan supports DER optimization by assessing the asset, reviewing constraints, screening program fit, and designing a dispatch approach that supports peak reduction and program participation without undermining resilience. The approach should also connect back to measurement and settlement. If a battery discharges during an event window, the team needs to know what effect that had on the baseline, the measured load reduction, and the settled outcome. That is where Energy Intelligence tools and settlement validation matter. Market and utility rules vary, so DER optimization should be framed as a site-specific plan that is built around your data, your risk tolerance, and your operating priorities.